Privacy Policy
Effective Date: June 25, 2025
1. Scope
This Privacy Policy applies to illuminationlab.io and any page that links to it (collectively, the “Site”). Illumination Lab LLC (“Illumination Lab,” “we,” “our,” “us”) markets solely to residents of the United States and does not knowingly collect data from children under 13.
2. Information We Collect
| Category (CCPA) | Data Elements | Source | Purpose |
|---|---|---|---|
| Identifiers | Name, email, phone, website | Contact form (you provide) | Respond to inquiries & marketing |
| Internet / device info | IP address, browser, pages viewed, ad identifiers | Cookies / Pixels (Google Analytics, Meta Pixel) | Analytics & advertising |
| Commercial / marketing info | UTM parameters, campaign data | Cookies / Pixels | Ad performance measurement |
We do not collect sensitive personal information such as health, financial, or precise geolocation data.
3. How We Use Information
- Marketing & Sales Communication – sending product updates, offers, and other promotions.
- Analytics – understanding how visitors use the Site to improve performance.
- Advertising – building re-marketing audiences on Google and Meta platforms.
- Security & Fraud Prevention – protecting the Site and our users.
4. Cookies & Tracking
We set first- and third-party cookies and similar technologies to recognize repeat visits, compile aggregate statistics (Google Analytics), and build advertising audiences (Google Ads, Meta Pixel). You can control cookies in your browser settings and opt-out of interest-based ads via the Google Ads Settings or industry opt-out tools.
5. Sharing Personal Information
We do not sell personal information for money. We do share online identifiers with Google and Meta so they can serve ads on our behalf (“cross-context behavioral advertising” under CCPA). You may opt out—see § 8.
Other disclosures are limited to service providers (hosting, email, analytics, advertising) bound by contract, or where required for legal or security reasons. All processing occurs on U.S. servers.
6. Data Retention
We keep personal information only as long as needed for the purposes above or the default retention periods set by Google and Meta, unless a longer period is required by law.
7. Security
The Site uses industry-standard safeguards including HTTPS encryption, access controls, and periodic reviews. No website can guarantee perfect security, but we take reasonable steps to protect your information.
8. Your Rights & Choices
- Email Marketing – every marketing email includes an unsubscribe link.
- Cookies / Ads – manage via browser settings or opt-out links above.
- California Residents – you may request to know, delete, or correct personal information, and opt-out of “sharing.”
To exercise any right, email info@illuminationlab.io with the subject “California Privacy Request.” We will verify your identity and respond within 45 days.
9. Changes to This Policy
We may update this Privacy Policy periodically. Material changes will be announced via email (if we have it) or a prominent notice on the Site with the new effective date.
Disclaimer: This policy is provided for general information and does not constitute legal advice. For guidance, consult a qualified privacy attorney.